To be a creative force and to launch an innovative enterprise is the ambition and aspiration of many people. In order to be a successful entrepreneur, there are certain essential qualities required which include persistence, consistency, hard work, and creativity. Melie Ilogu is a Nigerian-American entrepreneur who used his entrepreneurship skills to create a successful business. Innovation Entrepreneurship Requires Creativity Innovation entrepreneurship requires you to do something unique and different in your field of expertise. It could be introducing new concepts and ideas into any aspect of your business including sales, marketing, organizational structure, products, services, employee training methods, or even your office decor and ambiance. The idea is to make people sit up and notice you among the crowd. A good product or service can be pushed to recognition and profits with the help of creative thoughts and ideas. For this, it is important not to get carried a...
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